Becoming a blogger has been my dream for more than 6 years. I always wish that I had started sooner because I could have a huge blog by now if I had! But, the important thing is that I followed my passions and started this blog, regardless of how late I did it! I have been experimenting with different Pinterest strategies and other ways to get traffic to my blog, and I have seen the most success with my Pinterest strategy so I thought I’d share what I am learning along the way!
Tylka Design Company is a very new blog. I created it at the beginning of May 2018, and I officially ‘launched’ it on June 1st, 2018. I had about 5 posts written, no actual strategy and no idea if anyone would even care or read it. About a week or so before the official launch, I announced to all of my social media followers that I was going to be launching a blog soon, trying to build up some anticipation. On June 1st, I again posted on social media that the site was live and provided a link for everyone to check it out, if they wanted. I really had no idea what I was doing at all, I just knew that blogging was my dream job and I had to make it happen somehow.
The first week or so, my stats were pretty decent. When I say decent, I mean decent by new blog standards, nothing crazy. Roughly 60 unique views per day. I thought that was pretty good considering I really didn’t have a lot of content at all, and it was a brand new site! I got some feedback from my friends and family that it was awesome (they kind of have to say that though, right?) and I was very happy with the initial launch overall. But a few weeks later, by the end of June I’d say, my numbers started to drop off. I was creating new content maybe once a week, but I had absolutely NO strategy in place for how I was going to get traffic to this blog. I had this crazy idea that if I could somehow manage to gain a massive following on Instagram, everything would fall into place on the blog side. WRONG.
It didn’t take me long to figure out that not only is that a really awful traffic strategy, but that if I ever did manage to miraculously make it happen it would take YEARS. And who knows if my IG followers would even be interested in what I had to say on my blog? It was just not going to work, and I realized I needed some way to get some momentum going with the blog, or I was likely to get discouraged. I knew that it would take a lot of hard work and dedication, but I also have dreamed of being a blogger for years. So I was ready and willing to put in the work.
ENTER PINTEREST In early July after I launched the blog, I was scrolling through my Pinterest feed, and I came across an attractive little pin that said something like, ‘how to explode your blog traffic with Pinterest’. I was intrigued, obviously. After that, I fell into a rabbit hole. I was reading everything I could get my hands on about how to use Pinterest to grow your blog traffic. Here is what I learned summed up into one sentence: Great Content + Great Traffic + Monetization = Success
Great content is non-negotiable if you want any kind of success as a blogger. You have to give your readers something of true value. Some traffic will naturally happen if you put just a little bit of effort into promoting your blog and making it search engine friendly with basic SEO tactics (a topic for another post). And making money with your blog is totally optional! You don’t have to, but I’d venture to say that you want to.
So, you’ve got the great content, but how do you get the traffic?
What good is your blog if no one is reading it? If you want to make money with your blog, then traffic is the only way to make that happen. You will eventually, or maybe you already have, monetize your blog. Put simply, you’ll start to sell products or you’ll offer classes for a small fee, or you’ll use affiliate links to earn commissions from your posts…. Or you’ll use one of the many other ways to monetize a blog. The possibilities are endless when it comes to making money with your blog! But you’ll never see any real profit without that traffic. Just one quick thing I want to point out: if your only goal is to earn a lot of money by becoming a blogger, you probably won’t be successful. The most successful bloggers have a true passion for what they do, and they genuinely want to help others through this outlet.
Here is my exact strategy for how I went from 0 to 244k monthly Pinterest viewers in ONE MONTH:
Create a business Pinterest account. Very simple and easy to do, and if you want you can even just convert your personal account to a business one. I chose to create a separate business account for my blog, because I wanted to keep my personal account separate. Totally up to you! But you’ll need the business account for what you are trying to accomplish. It’s totally free, so don’t worry about that! If you’re not sure how to go about doing this, a quick Google search will walk you through it!
Create relevant boards and board covers. Okay, the board covers are totally optional and I don’t think it really has any effect on your Pinterest traffic, but I like them because they help me stay organized, and they look pretty! The most important thing is to create boards that are super relevant to your blog niche, and then name them appropriately. Do some keyword research to find out what people are searching for and then try to include those keywords in the name of your board as well as the board description. This will help your pins show up in other people’s feeds when they are searching for things related to your niche.
Start Pinning! Start to curate really great and relevant content from other blogs or websites by pinning their pins to your respective boards. The thing you really want to focus on is pinning high quality pins only. These are pins that have nice, vertical images and don’t lead you to a spam website or broken link. Pinterest is a highly intelligent search engine, and if it thinks that your account doesn’t contain high quality pins, it won’t show anyone your pins. They try to keep their users happy that way!
Follow accounts in your niche. This is a strategy that I use on Twitter and Instagram to gain new followers, so I figured Pinterest would work similarly if I tried it on there. I started to follow bigger skincare related blogs, but I didn’t just follow them. I also go onto their profile, view the people who follow them and follow some of them too! These people are your target market! They already have an interest in your niche, based on the fact that they’re following a similar account. Most people will follow you back, and this is how you start to build a following. Remember though, with Pinterest, a huge following does not necessarily mean a lot of viewers. But a small following with the right strategy could gain you a TON of viewers every month.
Sign up for Tailwind ASAP. Tailwind is a really awesome scheduling tool for Pinterest and Instagram. It is the only scheduling tool you need, and it is the only one trusted and endorsed by Pinterest itself. I have tried others, but using Tailwind was absolutely key to the success I have seen this past month on my Pinterest account. It’s an incredibly intelligent, user-friendly tool that schedules your pins and then pins them for you at the most ideal times. Put simply, Tailwind knows when your viewers are most likely to be on Pinterest and engage with your pins, so it schedules pins for those time slots. All you have to do is tell it what you want to pin, and then let it go to work for you. Let’s be honest, no one has time to be on Pinterest on all day. I know I certainly don’t. I currently have pins scheduled out until after my due date with my son, (which is in just 20 days!) so I know that even when I am unable to be on Pinterest, Tailwind has my back. You will absolutely see your numbers grow if you take the time to learn how to use Tailwind.
Start creating your own pins. This is the super, duper important part. If you want to put your blog content out there on Pinterest and get anyone to click on it, you need to create high quality, clickable pins. When I say clickable, I mean you need to give someone a reason to click through to your website from their first impression of your pin. My favorite program to design pins is Canva. I subscribe to the pro version ($12.95/month), but you can use Canva totally for free if you want! I also occasionally use an app called Over on my phone if I am somewhere without my computer and feel like creating some new pins. Over is free to use or you can pay $9.99/month for more premium features.
Pin your content to its most relevant board AND a board dedicated solely to content from your blog. First, pin the new pins you’ve created to the board that is most relevant. For example, if I create a pin for a post I wrote on ‘Ways to get rid of acne’ I would first pin that to my Acne board, and then to my Skincare and The Self board. The latter is my featured board on Pinterest and I only pin content from my blog there. Trust me, you want to do this too! Make sure you have a dedicated board for your blog and make sure it shows up first when you view your profile. (Just drag and drop it to the first spot, super simple!)
Join Tailwind Tribes. Tailwind has this great feature called Tribes. Similar to Pinterest group boards (which we will talk about in a sec!). Tribes are basically groups of other bloggers/pinners who all have an interest in the same niche. For example, I belong to tribes such as ‘Personal Development & Growth’ and ‘Fashion and Beauty Bloggers’. These are both relevant to what I blog about. It is important to join Tribes in your niche. Basically, the way Tribes work is this: you pin your content to the Tribe, everyone in the tribe sees it, someone (or multiple people) repin it to their Pinterest boards and BAM! Your pin has now been seen by everyone in their audience. See how that works!? There are even tribes dedicated to specifically getting your content shared by other bloggers. Just remember to follow the rules of the tribe, or risk being kicked out. Usually, they require you to repin 1 for each pin that you contribute to the tribe. No big deal, and you’re helping other bloggers gain viewers while they help you. It’s a win win!
Request to join Pinterest group boards. A group board is a board on Pinterest where multiple users contribute content to the board. There are a TON of them, so finding ones to join is not the hard part. The hard part is finding quality boards that are going to help and not hurt your traffic strategy. Similar to the reasons you want to only pin high-quality pins, you only want to be a part of a group board if it is high quality. Which means that the pins don’t lead to spam or broken links, and there aren’t already millions of pins on the board. You can find group boards by doing a simple search on Pinterest, and selecting ‘boards’. Any board that shows up with more than one contributor is a group board. Just click on it and under the board description should be instructions on how to become a contributor!
This is the exact strategy that I use to gain new viewers on Pinterest, and how I gained 244k viewers in just one month with a brand new account. I also pin a lot manually, in addition to the pins I schedule on Tailwind. Pinterest is a sort of egotistical machine, in that it likes to think you are constantly using it. I don’t know for sure that manually pinning helps me gain viewers, but I truly enjoy using Pinterest so I would be manually pinning regardless! It is a smart strategy to at least use the app sometimes to manually pin. You don’t have to be on it all the time, just get on there at least once a day. I usually will scroll through for a while when I lay down at night for bed!
A recap: Pinterest for Business Create boards relevant to your niche Pin other people’s content to those boards (high quality only!) Follow other accounts in your niche, as well as their followers Sign up for Tailwind Create your own pins using Canva or other design software Pin your content Use Tailwind Tribes to gain even more viewers Join group boards on Pinterest and use them wisely
Everyone’s journey is different, and your blogging strategy and journey is not going to necessarily look anything like mine. But, I know for sure if you implement the 9 steps I outlined above, you will grow your Pinterest viewers which will in turn increase your blog traffic. In fact, I would almost guarantee it!
If you haven’t started your blog yet, you can check out [these posts] to help you get started!
As always, thank you for reading and happy blogging!